Omnichannel Reporting Template – Free

Omnichannel measurement is done with the goal to understand the overall business conversion patterns wherever they might be coming from. We are putting here a free Omnichannel reporting infographic which provides an innovative way of showcasing and distributing your performance summary report. This can be used as a hand-out as you present the detailed presentation,




IMPLEMENTATION FOR AN OMNICHANNEL TRACKING – OFFLINE ONLINE TRACKING (3)

This is the  second part (2.3) of three part series on ‘Omnichannel Attribution Modelling’.  The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap –




Implementation for an Omnichannel Tracking – Cross Device Tracking (2)

This is the  second part (2.2) of three part series on ‘Omnichannel Attribution Modelling’.  The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap –




Metriplica en el Measure Camp

La segunda edición del BCN Measurement Camp se celebró el sábado en el cibernarium de Barcelona, y Metriplica no se quiso quedar fuera patrocinando este evento y enviando a su respectiva delegación. Para los que no conocéis el formato del Measurement Camp, se basa en rondas de 20 minutos donde quien quiera puede exponer, comentar o hablar




Importando datos en Python (II)

Continuamos con la serie de posts sobre importación de datos en Python. En esta ocasión trataremos otras extensiones, como ficheros pickled, hojas de cálculo, ficheros SAS, Stata, HDF5 y Matlab.   Ficheros pickled Son ficheros nativos de Python basados en la serialización, es decir, la conversión de un objeto Python en una cadena de bytes.




Implementation for an Omnichannel Strategy – Multichannel Tracking (1)

This is the  second part of three part series on ‘Omnichannel Attribution Modelling’. The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap – Industry