IMPLEMENTATION FOR AN OMNICHANNEL TRACKING – OFFLINE ONLINE TRACKING (3)

This is the  second part (2.3) of three part series on ‘Omnichannel Attribution Modelling’.  The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap –

Omnichannel Attribution Modelling

This is the first part of three part series on ‘Omnichannel Attribution Modelling’. The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap – Industry