IMPLEMENTATION FOR AN OMNICHANNEL TRACKING – OFFLINE ONLINE TRACKING (3)
This is the second part (2.3) of three part series on ‘Omnichannel Attribution Modelling’. The series will cover: Attribution – Definitions / User Journeys Implementation – Type of Attributions / How they are tracked – 1. Multi Channel Tracking / 2. Cross Device Tracking / 3. Offline – Online Tracking Attribution and Attribution Roadmap –